Privacy Policy

Anchor Sports Courts ("we," "us," or "our") operates the website anchorsportscourts.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, submit a quote request, interact with our advertisements, or communicate with us via email, SMS, or phone.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

Information You Provide Directly

When you fill out a quote request form, contact us, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Phone number
• Zip code or physical address
• Details about your project (court type, setting, property details)
• Any other information you choose to provide in messages

Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect certain information, including:

• IP address and approximate geolocation
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URL
• Click behavior and interaction data
• Cookies, pixel tags, and similar tracking technologies (see Section 3)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your quote requests and inquiries
• To provide, maintain, and improve our services
• To send you project updates, promotional offers, and marketing communications (with your consent)
• To personalize your experience on our Site
• To run and measure the effectiveness of advertising campaigns on Meta (Facebook/Instagram), Google, TikTok, and other platforms
• To create custom and lookalike audiences for targeted advertising
• To analyze Site usage and improve our marketing strategies
• To comply with legal obligations and protect our rights

3. Advertising & Tracking Technologies

We use third-party tracking technologies to measure the performance of our advertising campaigns and deliver relevant ads to you across the internet. These include:

Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences, and optimize ad delivery. The Meta Pixel collects data such as your IP address, browser information, page views, and actions taken on our Site (e.g., form submissions). This data is shared with Meta Platforms, Inc. and is subject to Meta's Privacy Policy.

Google Ads & Google Analytics

We use Google Ads conversion tracking and Google Analytics to measure ad performance, understand Site traffic, and remarket to visitors. Google may use cookies and device identifiers to collect data about your browsing activity. This data is subject to Google's Privacy Policy. You can opt out of Google's personalized advertising by visiting Google Ad Settings.

TikTok Pixel

We use the TikTok Pixel to track conversions from TikTok ads and optimize ad campaigns. The TikTok Pixel collects data such as page views, form submissions, and device information. This data is shared with TikTok Inc. and is subject to TikTok's Privacy Policy.

Managing Your Preferences

You can manage or disable cookies through your browser settings. You may also opt out of interest-based advertising through:

• Network Advertising Initiative (NAI) Opt-Out
• Digital Advertising Alliance (DAA) Opt-Out
• European Interactive Digital Advertising Alliance (EDAA)

Please note that disabling cookies or opting out of tracking may affect the functionality of our Site and the relevance of ads you see.

4. Email & SMS Communications

Email Marketing (CAN-SPAM Compliance)

If you provide your email address through our quote form or opt in to our mailing list, we may send you promotional emails about our services, special offers, and project inspiration. In accordance with the CAN-SPAM Act:

• We will not use false or misleading header information or subject lines
• We will clearly identify promotional messages as advertisements
• We will include our physical business address in every email
• We will provide a clear and conspicuous unsubscribe mechanism in every email
• We will honor unsubscribe requests within 10 business days
• We will not sell, rent, or share your email address with third parties for their own marketing purposes

SMS/Text Message Marketing (TCPA Compliance)

We may send you SMS/text messages about your project, promotional offers, appointment reminders, or service updates. By providing your phone number and opting in to receive text messages, you consent to receive recurring automated marketing and informational text messages from Anchor Sports Courts. In accordance with the Telephone Consumer Protection Act (TCPA):

• Consent is required. We will only send SMS marketing messages to individuals who have provided prior express written consent
• Message frequency varies. Message frequency depends on your interactions with us and may vary
• Message and data rates may apply. Standard messaging and data rates from your wireless carrier may apply
• Opt-out at any time. You can opt out of SMS messages at any time by replying STOP to any message. You will receive a one-time confirmation of your opt-out
• Help. Reply HELP to any message for assistance, or contact us at sales@anchorsportscourts.com
• Your consent to receive SMS messages is not a condition of purchasing any goods or services from us
• We will not send SMS messages before 8:00 AM or after 9:00 PM in your local time zone

5. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

• Advertising partners: Meta, Google, and TikTok receive data through their respective tracking pixels for ad targeting and measurement purposes (see Section 3)
• Service providers: We use third-party tools for form processing (Basin), email marketing, SMS messaging, and analytics. These providers only access your data to perform services on our behalf
• Legal compliance: We may disclose information if required by law, court order, or governmental authority, or to protect our rights, safety, or property
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Quote request data is typically retained for up to 3 years. You may request deletion of your data at any time by contacting us (see Section 12).

7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information
• Opt-out of sale/sharing: Direct us not to sell or share your personal information for targeted advertising
• Non-discrimination: Exercise your privacy rights without receiving discriminatory treatment

To exercise any of these rights, please contact us at sales@anchorsportscourts.com. We will respond to verifiable requests within 45 days.

8. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know: You may request that we disclose the categories and specific pieces of personal information we have collected, the sources of collection, the business purposes, and the categories of third parties with whom we share it
• Right to delete: You may request deletion of your personal information, subject to certain exceptions
• Right to correct: You may request correction of inaccurate personal information
• Right to opt out: You may opt out of the "sale" or "sharing" of your personal information. Our use of advertising pixels (Meta, Google, TikTok) may constitute "sharing" under the CCPA. To opt out, email us at sales@anchorsportscourts.com with the subject line "Do Not Sell or Share My Personal Information"
• Right to limit: You may limit the use of sensitive personal information to purposes necessary to provide our services

We will not discriminate against you for exercising your CCPA rights. To submit a request, email sales@anchorsportscourts.com or call (512) 966-9681. We may need to verify your identity before processing your request.

9. Children's Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected information from a child under 16, we will delete it promptly. If you believe a child has provided us with personal information, please contact us immediately.

10. Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us:

• Anchor Sports Courts
• Email: sales@anchorsportscourts.com
• Phone: (512) 966-9681
• Central Texas